- Richard Hamilton (Tate Modern Catalogue)Our PickEdited by Mark Godfrey
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- Richard Hamilton (October Files)By Hal Foster
- Richard Hamilton - Swingeing London 67 (f) (Afterall)By Andrew Wilson
Important Art by Richard Hamilton
This collage was created by Hamilton for the catalog of the seminal 1956 exhibition at London's Whitechapel Gallery, "This is Tomorrow." The exhibition is now generally recognized as the genesis of Pop art, and as early as 1965 this particular work was described as "the first genuine work of Pop." Within it are a contemporary Adam and Eve, surrounded by the temptations of the post-War consumer boom. Adam is a muscleman covering his groin with a racket-sized lollipop. Eve perches on the couch wearing a lampshade and pasties.
Hamilton used images cut from American magazines. In England, where much of the middle class was still struggling in a slower post-war economy, this crowded space with its state-of-the-art luxuries was a parody of American materialism. In drawing up a list of the image's components, Hamilton pointed to his inclusion of "comics (picture information), words (textual information) [and] tape recording (aural information)." Hamilton is clearly aware of the work of Dada photomontage art, but he's not making an anti-war statement. The tone of his work is lighter. He is poking fun at the materialist fantasies fueled by modern advertisement. This whole collage anticipates bodies of work by future pop artists. The painting on the back wall is essentially a Lichtenstein. The enlarged lollipop is an Oldenburg. The female nude is a Wesselman. The canned ham is a Warhol.
Fun House, a collaborative work, was one of the greatest critical successes of the 1956 Whitechapel exhibition, "This is Tomorrow." It is also one of the earliest examples of Pop installation art. The architect John Voelcker created a structure which Hamilton then covered with oversized images from advertising and other popular culture sources. The huge sci-fi robot, with its flashing eyes and grinning switchboard mouth, was taken from a film set. Superimposed on it is the iconic shot of Hollywood film star Marilyn Monroe in a billowing white dress. A large three-dimensional model of a Guinness bottle accompanies these 2-dimensional images. Pop music played loudly from speakers, and a recording of a robotic voice, accompanied the installation, producing an environment of sensory overload, unlike what most of the gallery-going public in England had seen.
Like Hamilton's Just what is it that makes today's homes..., also included in the exhibition, Fun House is an absurd, hedonistic hodgepodge of pop culture sources. Here, however, in place of a domestic cornucopia, an anarchic and potentially sinister mood prevails. Whatever the robot's intentions are for the unconscious woman, they cannot be good. The only quotation from "high art" is a blaring image of sunflowers by Van Gogh, the notoriously mentally unstable genius known for cutting off his own ear.
Though Hamilton was a multi-media artist, the elegant lines of this composition remind us that his way into art was through drawing. His command as a draughtsman underlies the complexity of much of his work, including this one, which at first glance appears to be totally abstract. On closer inspection (yet very hard to see), one can make out the form of a woman with large breasts wearing red lipstick and a fashionable bra leaning over the bonnet of a car. The woman and the car are inseparable, woven together in a single form. This is one of a series of works that examine the visual language of the auto industry, in which the bodies of women and cars are frequently compared. Hamilton highlights the fetishization and conflation of these "objects" in the post-War economy. In its abstraction and in the subject itself, it recalls de Kooning's series of women inspired by cigarette advertisements, which shocked audiences of the early 1950s. The ghost-like lines of the female body in contrast with the definitive graphic presence of the mouth anticipates the work of Tom Wesselman. Whether or not such works condemn or celebrate fetishization is beside the point. Hamilton was picking up on a theme that persists today in auto shows and car advertisements, where scantily-dressed temptresses invite us to try the latest sports car.