- Jenny HolzerOur PickBy Jenny Holzer, David Joselit, and Joan Simon
- Jenny Holzer: Truth Before PowerBy Henri Cole and Peter Glotz
- Jenny Holzer: EndgameBy Jenny Holzer
Important Art by Jenny Holzer
In the Living Series, Holzer used bronze plaques, the sort on which names of donors, historical dates and other information are typically inscribed. Instead of institutional signage, however, Holzer's plaques address the viewer directly. Enigmatic, often inconclusive phrases address the necessities of life: eating, breathing, sleeping, human relationships, and daily anxieties. Even in a gallery, this work blends into the environment, rather than standing out. When we do read the text, it is inconclusive, articulating a train of thought that may strike us as humorous, or anxiety provoking, depending on the day and the viewer, but which ultimately leaves us hanging. In the Living Series, she claimed her aim was "to have the look of a voice of authority, of the establishment" while remaining anonymous. Here, at an early moment in Holzer's career, we see the germ of an idea that would carry her career forward: the notion of blurring the boundary between public and private, and making us want to know more about the source of authority that displays written information.
LED technology was relatively new in the early 1980s. Signboards were capable of displaying blocky letters in varying fonts, colors, and simple graphics. At first glance, this piece could easily be mistaken for an electronic signboard transmitting public announcements, instructions, or advertisements. Its fifty-four statements and messages spin through a single LED sign, ranging from humorous to disturbing, and communicating private thoughts many of which are inappropriate in polite conversation. One includes a computerized Spectacolor graphic of a woman's face alongside the words, "What urge will save us now that sex won't?" Other statements draw attention to social injustices such as sexism and homelessness. Some issue direct commands to viewers. The point of the work and its value as art forces us to question our relationship with the technology we often take for granted.
Among the most visually striking of Holzer's works, her installation at the Guggenheim in 1989 contained blinking messages from her various series, spiraling down the interior ramp of the famous building. The messages drew from a variety of voices, perspectives, beliefs, and biases, prompting viewers to choose which messages to agree with or discard, highlighting that truth is relative, not absolute. Whereas in other contexts Holzer's signs were about blending in, in the context of the Guggenheim it was about clashing with the austere formalism of the famous 20th-century spiral building. Roberta Smith of the New York Times called it "a vast darkened cave with glowing embers at its center." In bringing her art from the street to the museum space, Holzer understood she was shifting her focus to a more narrow audience, one that was presumably already familiar with conceptual art. By flooding this hallowed space with technology not normally considered art, Holzer pushed the everyday into confrontation with the eternal.