John Baldessari

American Collagist, Painter and Photographer

Born: June 17, 1931
National City, California
Died: January 2, 2020
Venice, California
I guess a lot of it's just lashing out, because I didn't know how to be an artist, and all this time spent alone in the dark in these studios and importing my culture and constant questions. I'd say, 'Well, why is this art? Why isn't that art?'

Summary of John Baldessari

John Baldessari was renowned as a leading Californian Conceptual artist. Painting was important to his early work: when he emerged, in the early 1960s, he was working in a gestural style. But by the end of the decade he had begun to introduce text and pre-existing images, often doing so to create riddles that highlighted some of the unspoken assumptions of contemporary painting - as he once said, "I think when I'm doing art, I'm questioning how to do it." And in the 1970s he abandoned painting altogether and made in a diverse range of media, though his interests generally centered on the photographic image. Conceptual art shaped his interest in exploring how photographic images communicate, yet his work had little of the austerity usually associated with that style; instead he worked with light humor, and with materials and motifs that also reflected the influence of Pop art. Baldessari was also a famously influential teacher. His ideas, and his relaxed and innovative approach to teaching, made an important impact on many, most notably the so-called Pictures Generation, whose blend of Pop and Conceptual art was prominent in the 1980s.

Accomplishments

Progression of Art

1966 - 68

Tips For Artists Who Want To Sell

While teaching at a night school in the University of California, Baldessari came upon a sheet left in a classroom that dispensed advice to artists. It led to a number of works, of which Tips For Artists Who Want To Sell is an important example. Tips is one of his breakthrough works: it abandons familiar imagery, adopts language as its vehicle, and slyly suggests that behind some supposedly great art may be merely a series of cynical ploys. In 1970, Baldessari burned many of his early paintings as part of a work titled Cremation Project, but he saved works such as these, done after 1966, in which he offered satirical checklists of what to include in a painting if it is to sell. A clear stab at the art market, he uses humor to poke fun at the absurdity of traditional art and "how-to" art instruction manuals. Its comedy also derives from the contrast of his simple advice with the grandeur of the Abstract Expressionist painting that had recently dominated the American art market.

Acrylic on canvas. © John Baldessari - The Broad Art Foundation, Santa Monica

1969

Commissioned Painting: A Painting by George Walker

The hard-edge painter Al Held is reported to have said that "Conceptual art is just pointing at things." Taking this accusation literally, Baldessari decided to create a series of Commissioned Paintings, hiring sign painters to paint photorealistic images of a hand pointing to an object. The act of pointing demands the viewer's attention to be directed to a specific area, but the genius of the piece lies in the questions it leaves us with: why should we look here, and not elsewhere? Do images always direct us to one, and only one message? Although this painting includes the caption "A Painting By George Walker," we also understand that the idea was Baldessari's, hence we are led to questioning the nature of artistic authorship. He has said of this series, "The point was to organize these [sign painters] in a different context and provide them with an unhackneyed subject that would attract the attention of a viewer interested in modern art." He has said that working on the project felt like being a choreographer.

Oil and acrylic on canvas. © John Baldessari - Marian Goodman Gallery

1971

I Am Making Art

In this video piece, Baldessari makes several arm movements, reciting the phrase, "I am making art," after each gesture. Baldessari had always been conscious of the power of choice in artistic practice - like choosing to paint something red rather than blue, for example. Here, he carefully associates the choice of arm movements with the artistic choices that a painter or sculptor may make, concluding that choice is a form of art in itself. But he also confronts one of the fascinating problems that unpinned the work of many early Conceptual artists: how much can art be reduced and simplified before it stops being art at all? Baldessari offers no definitive answer, but he suggests that the gap between art and the ordinary, between art and life, may be imperceptible.

Performance video. © John Baldessari

1988

Frames and Ribbon

In the piece Frames and Ribbons, Baldessari incorporates flat, geometric shapes of color to change the meaning of appropriated images. The imagery focuses on a workplace achievement, such as an opening ceremony or the successful completion of a project. Baldessari believed that such celebrations were arbitrary, so he blocked out the facial expressions of the figures, as well as much of the other detail that would particularize the events, and mocked its absurdity, its character as banal ritual. The circles over the characters’ faces may direct our attention toward the event, but what we come to realize as a result is that this event is like so many others. The photograph that commemorates the event is also a social ritual, and a ritual that is designed to deliver up only certain sorts of messages. Although the picture has these insights at its heart, it also has a strange, sad absurdity that is reminiscent of René Magritte's pictures of faceless, bowler-hatted figures. Ultimately, both artists’ pictures emerge from reflections on public interaction in the modern world, a world in which individuality is submerged in the interests of the group.

Black-and-white photographs and vinyl paint. © John Baldessari

2005

Prima Facie (Second State): Exhilarated

The series Prima Facie, from the Latin 'at first sight', places a photographic portrait alongside a phrase. At first glance, the phrase appears to explain the emotional content of the image, but the appearance of emotion may conflict with reality. While the photograph may suggest several different emotions, the association of 'EXHILARATED' changes the way the viewer perceives the image. The relationship between image and language examines the complexities between the two forms of expression.

Oil on canvas. © John Baldessari

2006

Noses and Ears, Etc.: The Gemini Series: Profile with Ear and Nose (Color)

In this piece Baldessari exposed an isolated nose and ear on a facial profile in silhouette. He views anatomical elements as singular organs, rather than organs that relate to the whole of a face or body. Context has been omitted, leaving only two sensory organs in black and blue space, and leaving the viewer to invent their own narrative to explain them. Perhaps we are prompted to associate an emotion with a color, or to think that the organs suggest facets of the figure's character. Either way, we are led to realize how many of our own assumptions we bring to the reading of images. It is an important insight that has implications for the way we look at all kinds of images. It reminds us of how we respond to cues in advertising, and of how all manner of connotations hover uncertainly around certain motifs. It also leads us to ask what great art consists of: is it a matter of vision and inspiration, or simply the skillful manipulation of codes.

Screen print on paper mounted on Sintra with hand painting. © John Baldessari - National Gallery of Australia, Canberra

Biography of John Baldessari

Childhood

Born in 1931 in National City, California, John Anthony Baldessari and his sister Betty grew up in relative isolation during the Great Depression. His mother, a Lutheran of Danish descent, was a nurse, and his father was a Catholic from the Dolomites in what is now Italy. His father's entrepreneurial attitude to supporting his family likely had a profound impact on Baldessari's decision to become an artist. His father worked in various trades, from crop-picking to building, and he would recycle and reuse everything from old faucets to cigarettes, cultivating and repurposing as many objects as he could to make money. From a young age, Baldessari would assemble and dismantle his father's materials, questioning why one object was chosen over another. Later in life he explained that “It’s hard for me to throw anything away without thinking about how it can become part of some work I’m doing. I just stare at something and say: Why isn’t that art? Why couldn’t that be art?” As a child, his teachers recognized his artistic talents, often selecting him for special projects, like paintings school murals, contributing further to his early decision to pursue a career as an artist (even though his father would have preferred for him to choose a more financially stable path).

Early Training

In 1949, Baldessari entered San Diego State College, where he studied art education at the encouragement of his sister. Following this, he decided to turn his attention to art history, so he went to study at the University of California, Berkeley. Baldessari developed an interest for more contemporary art, as opposed to the heavily weighted Renaissance coursework offered at Berkeley. He ultimately chose to return to San Diego State College where he obtained an MA in painting in 1957.

After an instructor at San Diego had taken ill, Baldessari was encouraged to serve as a replacement for one term. He proved to be an excellent mentor and went on to teach high school classes in life drawing and lettering. Here, he worked in relative isolation from the Los Angeles art scene, experimenting with new concepts and approaches without the fear of rejection. As evident in Art Lesson (1964), his early painted works often satirized traditional rules featured in art instruction manuals, such as how to create a proper composition and perfect perspective. In 1970, Baldessari incinerated all of his paintings prior to 1966 at a San Diego funeral home for a new piece titled 'The Cremation Project', for which he then baked the ashes into cookies and placed them in an urn. This conceptual work, which arts editor Jori Finkel recognizes as “an unmistakably Duchampian, anti-art gesture,” relates to the continuous cycle of life, everything is created, destroyed, and renewed. Said the artist, “It was a very public and symbolic act, like announcing you’re going on a diet in order to stick to it.”

Mature Period

Baldessari's approach was radical, mocking the absurdity of art making, and this encouraged him to abandon the hand-painted quality of his paintings and adopt elements of found text and photography. He exploited appropriated text and photographs from newspapers and magazines in his work, believing that people are able to relate to words and images that are familiar. His first breakthrough works featured only text, as exemplified in Tips For Artists Who Want To Sell (1966-68), where he sardonically explains the "necessary" formal elements for a painting to sell.

Baldessari often employed local sign painters to complete the lettering, pointing them to remove the handcrafted quality entirely. In 1970 he took the concept of 'pointing' to a new level with his Commissioned Paintings series. In this he commissioned amateur artists to complete the painting, adding the caption "A painting by..." to each work. This body of work questioned the notion of artistic authorship, a highly criticized topic concerning conceptual art. During this time, Baldessari created several video pieces, such as I Am Making Art (1971) and Baldessari Sings LeWitt (1972), where he makes humorous commentary on the decisions of the creative process as seen in contemporary conceptual art. He is also well known for his 1971 print work “I will not make any more boring art”, which features the phrase written over and over in the artist’s handwriting, in a similar manner to how students at school are often made to “write lines” repeatedly as a form of punishment.

Late Period and Death

In the 1970s, Baldessari took a more 'artless' approach to image making by appropriating stills from B-movies to create synthesized photomontages. The photographs were cheap and easy to acquire, allowing him to systematically juxtapose various images to create a new narrative context. Influenced by early Hollywood cinema, the work suggested movement, similar to a storyboard grid, allowing him to document actions rather than monumentalizing his subject matter.

As seen in Frames and Ribbon (1988), he incorporated stickers to conceal faces of individuals he didn’t like in news photographs and movie stills he purchased at a movie store in Burbank, thus veiling emotional content and drawing attention to minor details and the negative space between frames. The pricing stickers serve as a minimalist painting technique, creating a new depth within a flat field of color, breaking up the realistic black and white photo content. He often told his students “Don’t look at things — look in between things.”

Baldessari continued to examine parts of the body through the series Noses and Ears (2006-2007) and Arms and Legs (2007-2008). Both series expose isolated features on a minimal field of color, allowing the viewer to interpret the work through sensual precepts. Baldessari viewed his own features as separate entities, rather than belonging to a whole face or body.

Working in nearly every artistic media, including painting, collage, printmaking, performance art, and video, Baldessari exhibited his work around the world, including his first major U.S. retrospective at the Metropolitan Museum of Art in October 2010. He also taught throughout his career, as he put it, “…everything from grade school to college to juvenile delinquents. I set out to right all the things wrong with my own art education. But I found that you can’t really teach art, you can just sort of set the stage for it.” He even set up CalArts’ post-studio art course, which he described as “all the kind of art you didn’t need a studio to deal with.” One of his notable students, David Salle, described him as “immensely understanding of human predicament and what’s involved in being an artist. […[ He gave form to a kind of linguistic, poetical way of representing the world that looks simple but is not.” Author Austin Kleon recounts one particularly fun exercise Baldessari would have his students do: “he’d have a student throw a dart at a map of LA and they’d all go to the spot and hang out all day for inspiration, taking pictures and video.”

Baldessari also served on the board of trustees for the Museum of Contemporary Art in Los Angeles. The museum’s director, Philippe Vergne, called him “someone who’s been an inspiration, a teacher, a friend, a leader for many of us. And for us at MOCA, he’s a marvelous board member, a board member who tells it like it is — and God knows we need that.” Baldessari was honored with a number of prestigious awards during his career, including a lifetime achievement award from the Americans for the Arts in 2005, a Golden Lion award for lifetime achievement from the Venice Biennale in 2009, and the National Medal of Arts, presented to him by President Barack Obama in 2014.

Baldessari continued to live and work in the Venice neighborhood of Santa Monica, California up until his passing in his sleep on January 2, 2020, at the age of eighty-eight, from unreported causes He is survived by his daughter, Annamarie, and his son, Tony (whose mother, Montessori teacher Carol Ann Wixom, was Baldessari’s wife from 1960-86).

The Legacy of John Baldessari

John Baldessari has been recognized by art critic Christopher Knight as “arguably America’s most influential Conceptual artist.” He was an important influence on a generation of younger artists whose interests combine Conceptual art and Pop. He also demonstrated how humor can be combined with more serious investigations into language and photography. As arts editor Jori Finkel put it in her New York Times obituary for the artist, “While so much early conceptual art tended toward the cold and cerebral, Mr. Baldessari’s was infused with a droll sense of humor. He employed a sort of Dada irony and sometimes colorful Pop Art splashes […] to rescue conceptual art from what he saw as its high-minded self-seriousness.” Art history professor Lisa Wainwright notes that Baldessari was “among the earliest artists to engage with image culture and the onslaught of mass media,” and critic Charles Darwent insists that the artist “probably did more than anyone to establish Los Angeles as a rival to the art scene in New York.”

Baldessari inspired artists such as Richard Prince, Mike Kelley, Tony Oursler, Jack Goldstein, Jim Shaw, James Welling, and David Salle to push artistic boundaries while teaching at CalArts (1970-1988) and the University of California at Los Angeles (1996-2007). Los Angeles County Museum of Art director Michael Govan has noted, “it’s not just that John taught so many students who went on to become major players. It’s that art turned and walked through this door he opened.” Wainwright also recognizes Baldessari’s legacy as deriving in large part from his approach to teaching, stating that “He had the idea that art school is about free play, that it’s about unfettered experimentation that issues creative propositions. […] Everything was possible and anything goes.” She adds, “He poked at the art world. He poked at institutions. He was unafraid and irreverent and playful.”

Similar Art

Fountain (1917)

4'33" (1952)

Drowning Girl (1963)

Untitled (I Shop Therefore I Am) (1987)

Related Artists

Related Movements & Topics

Cite article
Correct article