About us
Artists Barbara Kruger
Barbara Kruger Photo

Barbara Kruger

American Designer, Graphic Artist, and Photographer

Movements and Styles: Conceptual Art, Feminist Art, Postmodernism

Born: January 26, 1945 - Newark, New Jersey

Barbara Kruger Timeline


"I have no complaints, except for the world."
Barbara Kruger
"Direct address has been a consistent tactic in my work, regardless of the medium that I'm working in."
Barbara Kruger
"Although my art work was heavily informed by my design work on a formal and visual level, as regards meaning and content the two practices parted ways."
Barbara Kruger
"Perhaps the problem is one of implicitness, that what is needed is, again, an alteration, not only called 'from primary to secondary', but from implicit to explicit, from inference to declaration."
Barbara Kruger
"I'm fascinated with the difference between supposedly private and supposedly public and I try to engage the issue of what it means to live in a society that's seemingly shock-proof, yet still is compelled to exercise secrecy."
Barbara Kruger

"Do you know why language manifests itself the way it does in my work? It's because I understand short attention spans."


Barbara Kruger is best known for her silkscreen prints where she placed a direct and concise caption across the surface of a found photograph. Her prints from the 1980s cleverly encapsulated the era of "Reaganomics" with tongue-in-cheek satire; especially in a work like (Untitled) I shop therefore I am (1987), ironically adopted by the mall generation as their mantra. As Kruger's career progressed, her work expanded to include site-specific installations as well as video and audio works, all the while maintaining a firm basis in social, cultural, and political critique. Since the 1990s, she has also returned to magazine design, incorporating her confrontational phrases and images into a wholly different realm from the art world. Associated with postmodern Feminist art as well as Conceptual art, Kruger combines tactics like appropriation with her characteristic wit and direct commentary in order to communicate with the viewer and encourage the interrogation of contemporary circumstances.

Key Ideas

The economy of Kruger's use of image and text facilitates a direct communication with the viewer. Within a short declarative statement, she synthesizes a critique about society, the economy, politics, gender, and culture.
Kruger merges the slick facade of graphic design with unexpected phrases in order to catch the viewer's attention using the language of contemporary publications, grapic design, or magazines. Rather than attempting to sell a product, her works aim to sell an idea to the viewer that is meant to instigate a reconsideration of one's immediate context.
Kruger appropriates images from their original context in magazines and sets them as the background against which she emblazons confrontational phrases. From her use of clearly legible font to her jarring palette of red, white, and black, each element of the final artwork is crucial to its effectiveness as both an artistic expression and a protest against facets of postmodern life.

Most Important Art

Barbara Kruger Famous Art

Untitled (Your body is a battleground) (1989)

Kruger designed this print for the 1989 reproductive rights protest, the March for Women's Lives, in Washington, D.C. Utilizing her signature red, black, and white palette, the woman's face is split along a vertical axis, showing the photographic positive and negative sides, suggesting a highly simplified inner struggle of good versus evil. The political and social implications of the work are self evident, but Kruger emphasizes the directness of her sentiment by having her subject stare straight ahead through the print, frankly addressing the viewer through both her gaze and the words emblazoned across her face. The message unequivocally addresses the issue of the continued feminist struggle, connecting the physical body of female viewers to the contemporary conditions that necessitate the feminist protest. Kruger's slick graphic aesthetic and use of dramatic found imagery also place this work within the purview of postmodernism, tying it not only to contemporary critique, but to the larger social and cultural responses within the period.
Read More ...

Barbara Kruger Artworks in Focus:



Barbara Kruger was born in Newark, New Jersey in 1945. Her mother was a legal secretary and her father a chemical technician. An only child, Kruger attended Weequahic High School in Newark, and enjoyed what was by all accounts a typical middle-class upbringing. She was accepted to Syracuse University as an undergraduate, where she enrolled in a number of art and design classes. After only one year at Syracuse, Kruger moved to New York City to take more advanced art and design classes at the Parsons School of Design.

Early Training

Barbara Kruger Photo

While enrolled at Parsons, Kruger's instructors included the American photographer Diane Arbus and graphic designer Marvin Israel. Israel in particular had a dramatic influence on Kruger, encouraging her to prepare a professional portfolio when she was becoming disenchanted with art school. At this early stage in Kruger's training, she had yet to assimilate mass media imagery, language, and signage into her work, and instead focused largely on architectural photography, painting, craft, and erotic imagery. Upon leaving Parsons, Kruger found work as a designer and editor with a number of publications based in New York, including House and Garden, Aperture, and then Mademoiselle, becoming lead designer within a year of being hired and at the age of twenty-two. Despite her early success in editorial work, she felt compelled to pursue a career in art, having said, "I basically wasn't cut out for design work because I had difficulty in supplying someone else's image of perfection." In 1973, Kruger received her first big break, when curator Marcia Tucker, who would eventually found the New Museum of Contemporary Art in New York, selected several of Kruger's works for the Whitney Biennial exhibit.

During the late 1970s, while living and teaching in Berkeley, California, Kruger developed an interest in the written word - poetry in particular - and began writing and performing her own poetry and narratives, while still pursuing painting. The pull of language proved too much, and Kruger stopped painting and went back to her initial interest in photographs and words. This fascination led to explorations of physical space and boundaries, manifested most notably in her 1978 self-published "Pictures/Readings." The book included photographs of building exteriors accompanied by a narrative text on the opposite page in the form of a dialogue, dilemma, or dramatic scene. Kruger's unique juxtapositions of image and text, allowing each one to inform the other however concretely or abstractly, would become the foundation of her mature, conceptualist body of work.

Mature Period

Shortly after publishing "Pictures/Readings", Kruger completed a similar photographic study of hospitals, only this time the accompanying text was far shorter and more declarative, including phrases like "Go away" and "Not that." This motif of image and text in her work would soon mature into phrases that explored issues of social power dynamics, technology, death, violence, and the human condition, often taking the form of abstract concepts and postulations, i.e. "The illumination of the physical" and "The comfort construct." A crucial change in her work also took place during the late 1970s, as Kruger decided to abandon original photography in favor of found images, most often derived from mass media sources like magazines and newspapers. By the early 1980s Kruger became more ambitious in both her use of rhetoric and imagery. Kruger would later claim that her chosen motif of overlaying pictures and words was due to their "ability to determine who we are and who we aren't." Indeed, with slogans like "I shop, therefore I am" and "Your body is a battleground," Kruger was exploring text that addressed issues of feminism, consumerism, desire, and personal autonomy. Recalling the context in which she created her critical works, Kruger stated, "People write about the art world of the '80s as a glitzy time - it just makes my head explode - because it was also a time when issues of criticality came to the fore." Her use of a reduced red, white, and black palette and clear typography is influenced by the aesthetics of the Russian Constructivists, in particular Alexander Rodchenko.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Barbara Kruger Biography Continues

Another significant shift in Kruger's career took place in 1991 with her self-titled solo exhibition at Mary Boone Gallery in New York in which she transitioned to immersive installations, covering nearly every inch of the gallery's interior with text accompanied by images, effectively transforming a white-cube gallery into a red, white and black "arena of hostility." Of note, Kruger was the first female artist signed to the blue-chip Mary Boone Gallery, in 1988, which was best known at the time for representing macho, Neo-Expressionist male artists. The 1990s also marked for Kruger a return to magazine design, creating covers for publications like The New Republic, Ms., Newsweek, and Esquire, among others. Using her work within an entirely commercial medium carried with it a sense of irony, as much of her text can be seen as a direct challenge to consumerist culture.

Within the last two decades Kruger's oeuvre also expanded, quite literally, to include large-scale installations for museums and public spaces around the world. One such example was the landscape architecture piece Picture This (1995) for the sculpture park at the North Carolina Museum of Art. She maintains her criticality of contemporary life, still asking viewers to re-consider their contexts, and has stated of her work, "I think that art is still a site for resistance ... I'm trying to be affective, to suggest changes, and to resist what I feel are the tyrannies of social life on a certain level." Kruger has taught at California Institute of the Arts, the School of the Art Institute of Chicago, University of California, Berkeley, and is currently a member of the faculty at University of California, Los Angeles. She has also written a number of critical essays and reviews for publications like The New York Times, Artforum, and The Village Voice. In 2005 Kruger participated in The Experience of Art, the 51st Venice Biennale - the first Biennale curated by two women. The artist splits her time between New York City and Los Angeles.


Barbara Kruger Portrait

Barbara Kruger's work has an integral place in the history of feminist, postmodern, and conceptual art. Connected with this, Kruger dissects contemporary culture in her unique combinations of image and text, often targeting multiple oppressions or hypocrisies. Kruger's aesthetic is among the most recognizable of contemporary artists, along with the likes of Jeff Koons, Cindy Sherman, and Damien Hirst. More importantly, as a successful artist in both the commercial and high art arenas, Kruger continues to influence many artists who struggle to make that same crossover. A clear connection to Kruger's approach is found in the work of artists like Shepard Fairey, the Guerilla Girls and Lorna Simpson, through their use of image and text, as well as cultural critique. Kruger's wide variety of work, from her early prints, to her magazine covers, installations and t-shirt designs, has ensured that she has and will continue to have a wide influence on artists and non-artists alike.

Influences and Connections

Influences on Artist
Artists, Friends, Movements
Influenced by Artist
Artists, Friends, Movements
Barbara Kruger
Interactive chart with Barbara Kruger's main influences, and the people and ideas that the artist influenced in turn.
View Influences Chart


John BaldessariJohn Baldessari
Joseph BeuysJoseph Beuys
Bruce NaumanBruce Nauman
Andy WarholAndy Warhol

Personal Contacts

Diane ArbusDiane Arbus


Modern PhotographyModern Photography
Conceptual ArtConceptual Art
Feminist MovementFeminist Movement

Influences on Artist
Barbara Kruger
Barbara Kruger
Years Worked: Years
Influenced by Artist


Jenny HolzerJenny Holzer
Cindy ShermanCindy Sherman
Sherrie LevineSherrie Levine
Shepard FaireyShepard Fairey
Richard PrinceRichard Prince

Personal Contacts

Ross BlecknerRoss Bleckner
Catherine OpieCatherine Opie


Conceptual ArtConceptual Art
Feminist MovementFeminist Movement

If you see an error or typo, please:
tell us
Cite this page

Content compiled and written by Justin Wolf

Edited and published by The Art Story Contributors

" Artist Overview and Analysis". [Internet]. . TheArtStory.org
Content compiled and written by Justin Wolf
Edited and published by The Art Story Contributors
Available from:
[Accessed ]

By submitting the above you agree to The Art Story privacy policy.

Useful Resources on Barbara Kruger




The books and articles below constitute a bibliography of the sources used in the writing of this page. These also suggest some accessible resources for further research, especially ones that can be found and purchased via the internet.

books about the artist

Barbara Kruger Recomended resource

By Barbara Kruger, Hal Foster

Barbara Kruger: Circus

By Barbara Kruger, Anette Urban

Barbara Kruger

By Angela Vettese

Love for Sale

By Kate Linker

More Interesting Books about Barbara Kruger
Introduction to "Consumption" by Barbara Kruger, with John McEnroe Recomended resource

PBS Art: 21

Barbara Kruger, Circus

Overview of Barbara Kruger: Circus, at Schirnkunsthalle, December 15, 2010 - January 30, 2011

Whitney on Site: Barbara Kruger

Overview of Kruger installation, near the new site for the Whitney Museum of American Art

Barbara Kruger: Belief + Doubt Time Lapse - Hirshhorn Museum Recomended resource

articles and reviews

An Artist Has Her Say - All Over a Museum's Lobby and Store Recomended resource

By Kelly Crow
The Wall Street Journal
August 2, 2012

Barbara Kruger's Artwork Speaks Truth to Power

By Ron Rosenbaum
Smithsonian Magazine
July-August 2012

Barbara Kruger: Slogans that shake society Recomended resource

The Independent (UK)
May 9, 2011

Hammer Museum and LACMA add major Barbara Kruger works to their collections

By Jori Finkel
The Los Angeles Times
June 23, 2011

More Interesting Resources about Barbara Kruger
Did we succeed in explaining the art to you?
If Yes, please tell others about us: