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Artists Jenny Holzer

Jenny Holzer

American Conceptual Artist

Movements: Conceptual Art, Installation Art

Born: July 29, 1950 - Gallipolis, Ohio

Quotes

"I think about bleak stuff, and the world keeps serving up war, terror, murder, totalitarianism, sex, kindness, and the most astounding beauty that needs reporting."
Jenny Holzer
"I don't see so many young people addressing social circumstance, or ecological circumstance, or economic circumstance through art today."
Jenny Holzer
"There's someone pretending to be me on Twitter. At least they're using my stuff. I wouldn't tweet. I like when my work is anonymous and public."
Jenny Holzer
"What could be better than having another artist handy to bounce art questions off? When it's working, it's divine to have another artist to call over and ask, 'Does this stink? Does this have legs? Does it stink but have legs?'"
Jenny Holzer
"Working in great buildings is always utterly terrifying, but also gratifying when I don't blow it."
Jenny Holzer
"Going from the street to the museum partly came from the need and desire to be a better artist."
Jenny Holzer
"I disappoint myself routinely. If you are an artist and you are honest, you are never good enough."
Jenny Holzer
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"The anonymity was critical. I wanted people to consider the ideas but not give more than passing thought to who produced them."

Synopsis

The text-based art of Jenny Holzer appears in places one wouldn't expect to find it. On t-shirts, billboards, parking meters and LED signs (Holzer's signature medium), her stark one-liners call attention to social injustice and shed light on dark corners of the human psyche. "PRIVATE PROPERTY CREATED CRIME," "ABUSE OF POWER COMES AS NO SURPRISE," and "PROTECT ME FROM WHAT I WANT" are intended to generate debate and make us think critically. A political activist as well as an artist, Holzer's aim is to disrupt the passive reception of information from damaging sources. As her reputation has grown, so has the ambition and scope of her work, which has traveled to public spaces in much of the world. In her profound skepticism toward power, Holzer joins the ranks of anti-authoritarians in art from the birth of modernism (which is itself a rebellion against tradition) through the twenty-first century.

Key Ideas

Both message and medium are equally important in Holzer's work. Her iconic LED signs use the same technology that transmits dates, speeds, temperatures and other impersonal information in public places. This allows her to launch a sneak attack on the urban environment, short-circuiting the system when, in place of the impersonal signage we expect to encounter, we find private, personal, or politically sensitive information.
While usually discussed in the context of video art and electronic media, Holtzer's practice is deeply rooted in several earlier art movements. Her interest in the language of advertising aligns her with Pop Art. Her light-based text owes a direct debt to Minimalists Dan Flavin and Donald Judd. Finally, the site-specificity of her work aligns her with Land Art/Earthworks. Just as Robert Smithson's Spiral Jetty is a part of the Great Salt Lake, Holzer's LED signs are part of the urban landscape.
Keenly aware of audience, Holzer always calibrates her work to the situation and has a surprising range. She can be flashy, as in her 1989 installation at the Guggenheim Museum that transformed the high modernist architecture into a dazzling electronic arcade, or blend in so as to be almost unnoticeable, like her installations in Times Square.
On the basis of its high cost and the challenge it might present to an inexperienced viewer of Conceptual art, Holzer's work was once criticized as elitist. More recently, it has become clear that her life-long commitment to displaying her work in public reflects an egalitarian ambition to reach the broadest cross-section of humanity.
A pioneer in using public art as social intervention, she was one of the first artists to use information technology as a platform for political protest. Her success has encouraged a generation of artists to build public platforms, in cyberspace and real space, for sharing political views.

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Most Important Art

UNEX Sign #1 (Selections from the Survival Series) (1983)
LED technology was relatively new in the early 1980s. Signboards were capable of displaying blocky letters in varying fonts, colors, and simple graphics. At first glance, this piece could easily be mistaken for an electronic signboard transmitting public announcements, instructions, or advertisements. Its fifty-four statements and messages spin through a single LED sign, ranging from humorous to disturbing, and communicating private thoughts many of which are inappropriate in polite conversation. One includes a computerized Spectacolor graphic of a woman's face alongside the words, "What urge will save us now that sex won't?" Other statements draw attention to social injustices such as sexism and homelessness. Some issue direct commands to viewers. The point of the work and its value as art forces us to question our relationship with the technology we often take for granted.
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Biography

Childhood

Jenny Holzer was born in Gallipolis, Ohio, at the coincidentally named Holzer Hospital. Her father was a car salesman, and her mother had a passion for horses and riding that she shared with her daughter. Holzer was interested in art from a young age, but suppressed this interest during her adolescence, commenting, "I drew madly and happily until I was five or six years old, but in my teenage years I tried to become normal."

Early Training

Jenny Holzer Biography

As an undergraduate at Duke University in North Carolina from 1968 to 1970, Holzer's passion for art was rekindled. She transferred to the University of Chicago to pursue a BFA in drawing, printmaking, and painting, with the intention of becoming an abstract painter. She transferred again and completed her BFA in 1972 at Ohio Christian University in Georgia. Holzer worried about the lack of financial stability in art, changing majors several times over the course of her choppy undergraduate career. After briefly contemplating law school, she went on to earn an MFA from the Rhode Island School of Design in 1975. "It was only when I was in my 20s, I realized 'being normal' was out of reach (and that maybe I was okay with that) so I went back to art" Holzer remembers.

In 1976 she moved to New York City. There, she participated in the Whitney Museum's Independent Study Program. The Whitney program believed in training artists as intellectuals, and featured a reading list incorporating global literature and philosophy. These writings resonated with Holzer, who felt that ideas could be simplified into phrases everyone could understand. Her first public art project, "Truisms" (1977-9), consisted of such summaries, printed in black italics on white paper and pasted anonymously on buildings, phone booths, and signs throughout lower Manhattan. Most consisted of a single short sentence, such as 'Abuse of power comes as no surprise.' Later, she expanded the "Truisms" series to incorporate more pedestrian messaging platforms such as posters, stickers, and t-shirts. At the time, she had little interest in showing her work in a gallery setting. In the March 2010 issue of Dazed, Holzer observed, "I still wasn't sure I was an artist, or that I could be or deserved to be - I thought of my practice more like standing on a soapbox, but without actually being there. The anonymity was critical. I wanted people to consider the ideas but not give more than passing thought to who produced them."

Despite her initial skepticism about the impact of the work, and professed desire to remain anonymous, the work attracted so much attention from influential critics and curators in the New York art world that Holzer quickly became famous. In 1982, the Public Arts Fund sponsored an installation in which nine of her "Truisms" flashed at forty-second intervals on a massive electronic signboard in Times Square. This was her first use of LED technology, which became her signature medium.

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Jenny Holzer Biography Continues

Mature Period

Jenny Holzer Photo

Holzer left Manhattan in 1985 and moved to upstate New York with her husband, Mike Glier, a landscape painter she had met at the Whitney Independent Study Program. Their new home in Hoosick Falls, once a center of agricultural production with a population of thousands at its peak in the late nineteenth century, was a picturesque ghost town surrounded by green hills and farmhouses. In 1986 and 1988, respectively, the couple adopted a filly named Lily and had a daughter named Lili. They have since acquired a menagerie of animals, and Holzer, a self-described "hillbilly" finds it "good to be able to be in the dirt and the scratch bugs." The move outside the city did not prevent her career from skyrocketing, with a number of high-profile exhibitions of her work in New York in the 1980s, including the Guggenheim Museum in 1989. She also collaborated on a dance project with the legendary Broadway choreographer Bill T. Jones. In 1990, she became the first woman to represent the United States at the Venice Biennale, and won the festival's prestigious Golden Lion award.

On her unexpected success and the backlash from it, Holzer reflects, "the move from the street into museums was not the most comfortable one." By 1990 her work had grown larger and more expensive to produce, and some critics dismissed it as elitist (the opposite of her original intention, which was to reach as wide an audience as possible). Struggling to balance the demands of motherhood with those of a high-profile artist, Holzer withdrew from the art world for a few years, reemerging in 1993 with a fresh approach and a new emphasis on political engagement. In October of 1993 she took part in a virtual reality exhibit at the Guggenheim Museum. The following year she produced her next series, Lustmord, inspired by war crimes against women and children in Bosnia.

In 1996, Holzer embarked on an ongoing creative partnership with the Austrian minimalist clothing designer Helmut Lang. For the inaugural Florence Biennale she created an installation inspired by the designer's new fragrance, with LED text intended to evoke the lingering scent of one's lover on bedsheets. She later helped Lang design two retail stores in New York that incorporated her pieces into the space, a daring merger between art and fashion.

Originally, Holzer's projections used her own words, often from earlier series, such as Truisms and Survival. Since the mid-1990s, however, her work has focused primarily on the words of others in war-torn regions, especially the former Yugoslavia and The Middle East. In 2004 Holzer began using text from declassified government documents available through the Freedom of Information Act in LED installations and projections. These used National Security Archive materials that focus on government surveillance and injustices of the American military. Many of these newer LED works use double-sided signs that can be read from different angles, and text that jumps, changes shape, or slips past the viewer in unintelligible doubled-up layers. In a 2012 interview with fellow artist Kiki Smith, she elaborates on her motivations for investigating these documents: "Many reporters and publishers were cautious about what was covered and how it was covered. So I went to the NSA and others to get what was written in the moment by soldiers, officers, the FBI, detainees, politicians, lawmakers, policy makers, the Administration, the President, and attorneys for the government. I wanted to know what had gone on."

Current Work

Jenny Holzer Portrait

Somewhat surprisingly, Holzer's work with declassified documents has brought her back to painting. In 2006, she released a series of silk-screened canvases which incorporated a PowerPoint presentation used to brief President George W. Bush and Vice President Dick Cheney on the 2002 invasion of Iraq. A series of paintings from 2014 examines the story of a young Afghan soldier, Jamal Nasser, who died during his detainment by the U.S. military. Holzer maintains an apartment on Manhattan's Lower East Side and a studio in Brooklyn, but continues to live and work primarily in Hoosick Falls.


Legacy

As her reputation has grown, so have the dimensions, scope and audience for Holzer's work. Her approach to language, choice of unusual settings, and focus on issues of social and cultural importance have influenced a generation of neo-Conceptual artists. Christopher Wool, Martin Firrell, Glen Ligon and Robert Montgomery are among the most successful artists whose light and text-based work is visibly indebted to that of Holzer. Holzer's recent work focusing on political abuses of power and war has mobilized American abstract painters like Gerald Laing and Steve Mumford to engage more directly with political subjects. Perhaps most notably, Holzer's paintings based on declassified military documents are the evident precedent for journalist Laura Poitras, whose surveillance-based images are now garnering attention in the post-September 11th world.

Influences and Connections

Influences on artist

Artists, Friends, Movements

Influenced by artist

Artists, Friends, Movements

Jenny Holzer
Interactive chart with Jenny Holzer's main influences, and the people and ideas that the artist influenced in turn.
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View Influences Chart

Artists

Mark Rothko
Morris Louis
Bruce Nauman
Andy Warhol
Alice Neel

Friends

Cindy Sherman
Barbara Kruger
Kiki Smith

Movements

Color Field Painting
Conceptual Art
Installation Art
Minimalism
Jenny Holzer
Jenny Holzer
Years Worked: 1968 - present

Artists

Christopher Wool

Friends

Movements

Conceptual Art
Installation Art



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Useful Resources on Jenny Holzer

Videos
Books
Websites
Articles
More
The books and articles below constitute a bibliography of the sources used in the writing of this page. These also suggest some accessible resources for further research, especially ones that can be found and purchased via the internet.
biography
Jenny Holzer

By Jenny Holzer, David Joselit, and Joan Simon

Jenny Holzer: Truth Before Power

By Henri Cole and Peter Glotz

Jenny Holzer: Endgame

By Jenny Holzer

More Interesting Books about Jenny Holzer
This Is What Happens When Frida Kahlo and Jenny Holzer Get Together

By Robert Benson
Elle
June 11, 2015

Interview with Kiki Smith

By Kiki Smith
Interview
December 4, 2012

Jenny Holzer Texty Lady

By William Oliver
Dazed
March 2010

At Home With Jenny Holzer

By Edward Lewine
The New York Times Magazine
December 16, 2009

More Interesting Articles about Jenny Holzer
Interview with Jenny Holzer by Andrew Graham Dixon

2010 interview for The Culture Show (BBC)

Whitney Focus Presents: Project Protect (2009)

Overview of several significant works by Holzer made since 1995

Video Recording of Light Projection: "For the Guggenheim" (2008)

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Cite this page

Content compiled and written by Jen Glennon

Edited and revised by Ruth Epstein

" Artist Overview and Analysis". [Internet]. . TheArtStory.org
Content compiled and written by Jen Glennon
Edited and revised by Ruth Epstein
Available from:
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Pop Art
Pop Art
Pop Art
British artists of the 1950s were the first to make popular culture the dominant subject of their art, and this idea became an international phenomenon in the 1960s. But the Pop art movement is most associated with New York, and artists such as Andy Warhol, who broke with the private concerns of the Abstract Expressionists, and turned to themes which touched on public life and mass society.
TheArtStory: Pop Art
Minimalism
Minimalism
Minimalism
Minimalism emerged as a movement in New York in the 1960s, its leading figures creating objects which blurred the boundaries between painting and sculpture, and were characterized by unitary, geometric forms and industrial materials. Emphasizing cool anonymity over the passionate expression of the previous generation of painters, the Minimalists attempted to avoid metaphorical associations, symbolism, and suggestions of spiritual transcendence.
TheArtStory: Minimalism
Dan Flavin
Dan Flavin
Dan Flavin
Dan Flavin was an American artist best known for his Minimalist constructions of color and light. Often using nothing more than a few dozen fluorescent bulbs for his work, Flavin was a crucial figure in the Minimalism of the 1960s and '70s. His light installations altered the physical exhibition space, and were designed as experiential art rather than visual art.
TheArtStory: Dan Flavin
Donald Judd
Donald Judd
Donald Judd
Donald Judd was an early and influential Minimalist artist who made large-scale geometric objects, often of industrial materials and serially arranged on the floor or wall. He helped found the Chinati Foundation in Marfa, Texas, where many key works of Minimalism are installed.
TheArtStory: Donald Judd
Land Art
Land Art
Land Art
Land art, or Earth art, a term coined by artist Robert Smithson, refers to artworks from the 1960s and '70s that employed land and other natural elements. It is typical of a time when artists rejected the traditional art object, expanded definitions of sculpture, and sought to move art outside the conventional art world structure of galleries and museums.
TheArtStory: Land Art
Robert Smithson
Robert Smithson
Robert Smithson
Robert Smithson was an American artist best known for his innovations in Land and Earth Art. Smithson's large-scale projects employed earth and other natural resources to construct works that both manipulated and preserved the natural landscape. His most famous work is Spiral Jetty in Utah, constructed entirely from basalt, earth and salt.
TheArtStory: Robert Smithson
Conceptual Art
Conceptual Art
Conceptual Art
Conceptual art describes an influential movement that first emerged in the mid-1960s and prized ideas over the formal or visual components of traditional works of art. The artists often challenged old concepts such as beauty and quality; they also questioned the conventional means by which the public consumed art; and they rejected the conventional art object in favor of diverse mediums, ranging from maps and diagrams to texts and videos.
TheArtStory: Conceptual Art
Kiki Smith
Kiki Smith
Kiki Smith
Kiki Smith's art undermines the traditional erotic representations of women, and often exposes the inner biological systems of females as a metaphor for hidden social issues. Smith has also been active in debate over controversies such as AIDS, gender, and race.
TheArtStory: Kiki Smith
Installation Art
Installation Art
Installation Art
Installation art is a genre of contemporary art-making in which two- and three-dimensional materials are used to transform a particular site into an immersive space for the visitor. Installations may include sculptural, found, sound-based, and performance elements, and can be permanent or ephemeral.
TheArtStory: Installation Art
Mark Rothko
Mark Rothko
Mark Rothko
Mark Rothko was an Abstract Expressionist painter whose early interest in mythic landscapes gave way to mature works featuring large, hovering blocks of color on colored grounds.
TheArtStory: Mark Rothko
Morris Louis
Morris Louis
Morris Louis
Morris Louis was an American painter and an original member of the so-called Washington Color School. Along with Kenneth Noland, Helen Frankenthaler, and others, Louis pioneered the Color Field school of painting, using a technique of soaking heavy oil paints into unprimed canvases. Louis's paintings in part inspired his friend Clement Greenberg to dub the second-generation Abstract Expressionism artists Post-painterly abstraction.
TheArtStory: Morris Louis
Bruce Nauman
Bruce Nauman
Bruce Nauman
Bruce Nauman is a contemporary American artist concerned with language, process, manipulation, and the registers of irony. His work includes performance, video, installation, neon sculpture, and other materials.
TheArtStory: Bruce Nauman
Andy Warhol
Andy Warhol
Andy Warhol
Andy Warhol was an American Pop artist best known for his prints and paintings of consumer goods, celebrities, and photographed disasters. One of the most famous and influential artists of the 1960s, he pioneered compositions and techniques that emphasized repetition and the mechanization of art.
TheArtStory: Andy Warhol
Alice Neel
Alice Neel
Alice Neel
Alice Neel created original, direct, and empathetic portraits of friends and celebraties in New York City. Never belonging to a particular movement, Neel continued to express her vision in portraits for over 50 years - through all the modern movements that came and went in the mid-twentieth century.
TheArtStory: Alice Neel
Cindy Sherman
Cindy Sherman
Cindy Sherman
Cindy Sherman is an American photographer and film director, best known for her conceptual portraits. Sherman has raised challenging and important questions about the role and representation of women in society, the media and the nature of the creation of art.
TheArtStory: Cindy Sherman
Barbara Kruger
Barbara Kruger
Barbara Kruger
Barbara Kruger is an American conceptual artist. Much of Kruger's work merges found photographs taken from existing sources with pithy and aggressive text. Her captions engage the viewer in the work's greater struggle for power and control.
TheArtStory: Barbara Kruger
Color Field Painting
Color Field Painting
Color Field Painting
A tendency within Abstract Expressionism, distinct from gestural abstraction, Color Field painting was developed by Barnett Newman, Mark Rothko, and Clyfford Still in the late 1940s, and developed further by Helen Frankenthaler and others. It is characterized by large fields of color and an absence of any figurative motifs, and often expresses a yearning for transcendence and the infinite.
TheArtStory: Color Field Painting
Christopher Wool
Christopher Wool
Christopher Wool
Christopher Wool is a New York-based painter and conceptual artist. His works, some of which employ the use of controlled drips and abstract forms, often contain indechipherable text that is designed to confront viewers with complex dilemmas.
Christopher Wool
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